ASTA
ASTA is a huge modern tennis academy for people of all ages and sports training. The academy has a huge number of courts with modern surfaces, a hotel, a gym, bars, restaurants and even a car wash. The main goal of the academy is to attract as many people as possible to tennis and to nurture new talents.
Our task was to develop branding and a website that would include all of the above services and reflect the main idea of the academy. Here are the results of our four-month work on the project. Hope you enjoy it :)
AT THE HEART OF ASTA LIES THE SYNERGY OF A HUMAN
AND A TENNIS BALL — MINIMALIST, RECOGNIZABLE, AND ADAPTABLE.
At the core of the ASTA logo is a meaningful concept: the synergy of a human figure and a tennis ball. The geometry of the symbol serves as the core design code for the entire brand identity, easily adapting into standalone elements or dynamic patterns. Minimalist yet striking, the logo ensures high recognition from any distance.
