MotherandChild
Mother and Child is an organization that solves social problems related to motherhood and childhood, which has been active for almost 20 years. The result of the foundation's activities was the creation of the Mother and Child Social Centers program, which received the support of state policy.
The team pays special attention to children with disabilities under the age of 3. Over the past year alone, more than 180 children were operated on and fully paid for the necessary treatment. This is full legal and financial support in the organization of assistance and payment of all necessary consumables. After all, parents who are constantly near the child in the intensive care unit are simply unable to deal with issues of an organizational nature.
Like the foundation itself, the logo was developed 20 years ago and today is outdated and difficult to read. We were tasked with creating a new symbol while preserving the core meaning that people have come to associate with the organization.
We developed a logo featuring a symbol
that clearly evokes the image of a mother with a child.
By using a minimal number of lines, the design integrates easily into the overall brand identity and across various media.
A new brand identity was also developed.
